Deal-jacket audit
20 closed deals: 10 with trades and 10 without. Review first and final pencils, signed worksheets, trade ACV notes, finance menus and accept/decline documentation.
Sales • Desk • F&I
Profit doesn’t disappear.
It leaks.
We expose the process breakdowns hiding inside your deals—then help your team turn disciplined execution into measurable profit per retail unit (PRU) growth.
Book a 30-minute planning call to arrange your consultation and on-site audit. $500 deposit; $2,000 at completion.
3–4Business-day audit
20Closed deals reviewed
HoustonDealership consulting
The diagnostic
Your reports show the result.
We find the behavior behind it.
Dealer Profit Rescue audits both the paperwork and the live process—from first pencil through funding—to isolate where gross, product penetration and accountability are breaking down.
Sales & desk execution
Live observations of discovery, presentation, first-pencil discipline, trade handling and manager involvement.
F&I performance
Menu usage, rate participation, product penetration, term options, chargebacks, unwinds and CIT timing.
A focused front-and-back-end assessment with findings, priorities and a practical action plan. $500 deposit; $2,000 at completion.
Set Up ConsultationThe operating truth
“A dealership rarely has a knowledge problem. It has a consistency problem.”
The fastest gains often come from enforcing the process the store already believes it follows.
Beyond the audit
Turn findings into a
repeatable profit system.
01
Expose
Establish the true baseline, name the profit leaks and rank the few changes that will move PRU fastest.
02
Install
Implement deal-jacket controls, menu standards, manager checkpoints and clear ownership for every KPI.
03
Coach
Train salespeople, desk managers and F&I leaders in the live behaviors that protect gross and compliance.
04
Verify
Track front and back PRU, product penetration, chargebacks, menu presentation and process adherence.
60-day implementationBuilt for your store
A performance engagement built around your dealership’s baseline, opportunities and agreed objectives. We define the right targets only after the initial consultation and diagnostic.
Built inside dealerships
Operator experience.
Not theory from the sidelines.
Founder Keith Hesser brings 30 years of automotive retail experience across general management, sales management and F&I. His background includes general management at Northside Honda, general sales management at Mac Haik, and sales and finance leadership at Crest Cadillac & Infiniti in Plano. He works hands-on with dealership teams to improve desk discipline, finance processes and accountability.
Dealer Profit Rescue works directly with the GM and dealer leadership. The goal is not a binder that sits on a shelf—it is a process a GM can audit in minutes and a team can execute every day.
General ManagementSales LeadershipF&I OptimizationTraining & Accountability
Founding Dealer Program
Five stores.
Direct founder involvement.
Dealer Profit Rescue is selecting up to five Houston-area dealerships for its founding program. Each store receives priority scheduling, direct access to Keith Hesser and a confidential plan built around its own operation.
- Founding-client pricing
- Priority scheduling
- Direct founder access
- Confidential store-specific findings
- No public identification without written approval
Houston metro founding clients
Find the leaks.
Recover the profit.
Start with a $2,500 consultation and on-site audit of 20 closed deals, sales and desk execution, and F&I performance. You receive confidential findings, clear priorities and a practical action plan.
Set Up Your $2,500 Consultation$500 deposit · $2,000 at completion
Choose a 30-minute planning call to arrange your audit. Payment and on-site dates are coordinated directly with Keith.